BENCHMARK

WHY BENCHMARK

We dedicated this month’s Forecast Feature to spotlighting notable projects in the social club, retail, hospitality, and multifamily realms. We highlighted projects with incredible design, stellar storytelling, strong sustainability, creative event programming, enduring co-living concepts, top-notch branding, and out of the box amenity offerings.

This research serves us by exploring placemaking through a lens of curiosity that we don’t always have an opportunity for when carrying out benchmark research for a specific project.

As we continue to endure the current financial markets, design, branding, programming, and innovative affordability solutions will be more important than ever to differentiate, win market share, and gain funding. We are so inspired by the approaches taken by those highlighted in this forecast feature!